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17 June 2008 - 09:23

Danisco introduces www.daniscoCARE4U.com, the first website dedicated to natural food protective solutions

Online information toolbox meets growing demand for natural food safety and shelf life protection

An information toolbox on natural protective solutions for the Food Industry:

Targeted at food professionals and consumers, the attractive site offers a comprehensive overview of the protective options available to food producers wishing to combine product safety and shelf life protection with consumer friendly labelling.

Bearing in mind the importance of regulations, the Danisco site also offers a worldwide tour of food regulatory requirements in general and and for each category of food protectants in particular.

On the scientific side, daniscoCARE4U.com provides a unique insight into the latest studies and articles on natural food protective solutions and reference books.

User-friendliness and interactivity

Finding the right protective solution is easy as web users have the possibility to search by applications or by technologies in the pleasant and fresh-looking website. In addition, for those less familiar with food safety and microbiology terminology, the site is peppered with links to a comprehensive glossary.

The many multimedia and interactive features include a video of Danisco’s state-of-the-art food protection laboratories in Denmark and a ‘talk to the experts’ webinar section.

“www.daniscoCARE4.com is a great way for consumers and producers to keep tabs on the latest global advances in natural food protection as well as what we, at Danisco, offer  in terms of Care4U™ knowledge and solutions”, says Stéphane Constant, vice-president of Food Protection at Danisco.

The Care4U™ label comprises food protection products and services that enable food manufacturers to achieve more consumer-friendly labelling in line with local regulations. Backed by Danisco’s knowledge and technology, it represents a series of values central to the food protection area - trust, sustainability, innovation and partnership.

For more information, visit www.daniscoCARE4U.com or
contact:Nathalie Brosse  +33 6 77 79 76 33 or nathalie.brosse@danisco.com

   




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