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8 November 2007 - 14:35
Danisco shows new ways to meet market needsInnovative emulsifiers for trans-free fats were among the crowd-pullers at Fi Europe.  Healthier fats caught the interest of food manufacturers from around the world at Fi Europe 2007 in London a week ago – and they only had to visit the Danisco stand to find out more.
The trans-free, non-hydrogenated GRINDSTED® CRYSTALLIZER Emulsifier Blends drew considerable attention as one of the eight nominees for the Fi Europe Best Innovation in Ingredients awards. During a 20-minute presentation, Danisco senior application specialist Paul Wassell demonstrated the ability of GRINDSTED® CRYSTALLIZER to promote crystallisation in trans-free fats with a healthier image than traditional trans-containing, partially hydrogenated fats. Samples of a 12% very low fat spread with and without the emulsifier blend revealed clear textural differences. “Interest in the range was close to overwhelming, with many customers visiting our stand to discuss the application possibilities,” Paul Wassell states. “What was even more surprising, and unusual in this forum, was that a number of customers who had been testing GRINDSTED® CRYSTALLIZER were so excited by their positive test results that they brought them along to Fi Europe in order to share them with us.” An impressive array of product innovations and application samples made Danisco one of the most-visited exhibitors. Solutions for countering rising milk costs in ice cream production, strengthening the immune and digestive system with probiotic foods, and producing excellent long-life tortillas were among the opportunities visitors could explore. The meeting rooms on the 273m2 stand were busy throughout the three-day event. Danisco sales director for the UK and Ireland, Donal O’Sullivan, was highly satisfied with the many valuable talks with customers and the several hundred sales leads. “We were very happy with the quantity and quality of visitors to the Danisco exhibit, with key decision-makers from market leaders and heads of innovation visiting to discuss our ingredient solutions. We are delighted with the amount of follow-up resulting from the show,” he says. For more information, contact us
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