New BetaPower™ Natural Betaine website

BetaPower™ Natural Betaine was launched onto the US sports nutrition market at the end of 2007 and ever since has gained a large and ever growing interest amongst the sports nutrition industry. In order to provide more information on the product in an easy and compact way for both the industry and consumers, Danisco has now launched a dedicated website for the product – www.betapowerbetaine.com

The site mainly focuses on the physical performance benefits of BetaPower™ and gives more product information, as well as the main health benefits summarising some of the clinical trial results.

An ideal ingredient
BetaPower™ Natural Betaine is an ideal ingredient for various sports nutrition formulations including supplements and beverages. The product is natural, minimum 99% purity betaine anhydrous and produced according to high quality standards. Efficacy in enhancing strength, power and muscle endurance is scientifically substantiated in clinical trials conducted in the US. In addition, BetaPower™ Natural Betaine is highly soluble and stable therefore easily formulated into a wide variety of products. It is also known to enhance flavors and mask off-tastes.

BetaPower™ Natural Betaine is targeted to both heavy trainers and athletes, as well as any active person interested in improving sports performance. The product is already available in a number of sports nutrition formulations.

For more information, please visit www.betapowerbetaine.com or contact betapower@danisco.com.

For more information, please contact:
Sarah Jane Jumppanen, Communications Manager, Danisco Bio Actives
Tel.:  +44 1 737 859 208
Email: sarah.jane.jumppanen@danisco.com